Create a Pitch to Communicate an Idea to the Client (P3)
Slide 1: Introduction
Slide 2: The Film
Slide 3: The BFI
Slide 4: Production Plans
Slide 5: Distribution Plans
Slide 6: Storyboard Introduction
Storyboard Voiceovers:
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Pitch Script
Slide 1: Introduction
- Hello and thank you for your consideration of my film idea for access to BFI funding.
- This presentation will outline to you my plans for the short film, as well as how these ideas could be developed into a feature-length production with funding from your organisation.
- I will also explain the ways in which I intend to work towards all of the aspects of the provided brief.
Slide 2: The Film
- The working title for the film is currently ‘TV advert break 03/05/04 unknown channel’, which I currently intend to use as the final title.
- This title is written as if the short is a compilation uploaded to a site such as YouTube of old, nostalgic adverts ripped from a VHS tape, as seen here.
- This title, combined with an online release of the short, could also allow this to work as marketing material for the feature if it were to go into production.
Slide 3: The BFI
- The short will endeavour to adhere to the BFI’s cultural criteria as much as possible.
- (1) The film will be set and recorded entirely within the UK, earning it 4 points.
- (2) The film’s 5 characters will be played primarily if not entirely by British actors, earning it a further 4 points.
- (3) After much deliberation, I think this story likely isn’t able to be regarded as a ‘qualifying story’, and as such most likely doesn’t qualify for any further points in this area.
- (4) All dialogue in the film is performed and recorded in English, earning another 6 points.
The film has been created entirely by a British production team (albeit with inspiration for a short segment taken from an online concept likely originating from America), contributing to British Creativity and likely earning the project 4 further points.
- (5) The film’s post-production will be performed entirely within the UK, including but not limited to principal photography, visual effects, special effects overall and overall audio and picture post-production, earning it 5 points.
- (6) The film will likely be awarded 7 points for qualifying personnel taking the rolls of director, scriptwriter, producer, actors and so forth. There is a possibility that any composers involved may also be qualifying, but this would have to be confirmed on a piece-by-piece basis.
- As the film did not quite obtain all available points in section (6), section (7) can be disregarded.
Slide 4: Production Plans
I have planned out all of the resources that will be required throughout the project.
- The cast will consist of 3-4 people, one to act as the camera operator and main character, others to appear in the other 'advertisement' segments at the start and end.
- Locations required will be a house for the 'flashback' scene, a small space such as a shed or garage for the primary scenes, and a street and cafe for the 'advert' segments.
- Costumes will consist of regular, casual clothes and an apron for the protagonist and characters in the first 'advert', and a high-vis jacket and formal clothes for those at the end.
- Required props will be a slightly burned folder and an old-fashioned camcorder for the premise, and a number of items for the enclosed space: a pineapple, typewriter, diagrams of brains, jars of cloudy water making it impossible to see the contents with half torn-off stickers and a bagel.
- Recording and editing equipment consists of camera with microphone, SD card and reader, VCR and VHS tape, analogue video capture device, a mobile device with CamTrackAR and a Mac computer with Final Cut Pro and Blender.
Slide 5: Distribution Plans
- In order to remain in keeping with the title of the short, it will see an online release.
- This also allows for it to act as a piece of marketing material for if and when the full feature film is nearing release.
- With some amount of backing, there is also the potential for the short to work as a trailer of sorts, with a limited cinema release before other films of potentially similar target audiences.
Slide 6: Storyboard Introduction
- The following slides will demonstrate a basic visual idea of what I hope to achieve with this project.
- While not masterfully drawn, I hope that they will nonetheless be of some benefit.
- The production team will be able to work with a combination of these and the script to create the final product.
Storyboard Voiceovers:
Frame 1:
The film begins with the visuals of a VCR commencing playback of a tape. TV static is then used as a transition.
Frame 2:
Our first live action shot is of two individuals standing opposite each other on either side of a table. One is holding a £5 note and the other is placing a bagel into a bag and backing away slowly and cautiously while not taking their eyes off the other. Over this, the logo for ‘Knight-Higgs Shoes’ appears.
Frame 3:
This is followed by the slogan ‘it’s not just a shoe, it’s a shoe’, and the text ‘Available in all good clothing retailers’ below this.
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This transitions into a static shot of a sunset, cloudless sky. Bird song can be heard quietly in the background.
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Following a few seconds of this, the text ‘get away from it all’ fades in towards the upper left and central thirds of the shot, shortly followed by the logo for and title of ‘The New Wellness Clinic’ towards the central and lower right thirds.
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In the last 2-3 frames of this shot, vaguely threatening terms and conditions appear, reading ‘Terms and conditions apply. By contacting The New Wellness Clinic you waiver your right to speak publicly regarding your experiences in relation to our company. Injury, death or dismemberment is the responsibility of the individual and not of the company. By contacting us, you consent to your telephone number being added to our database and your personal information being traced for security and training purposes. Thank you for choosing The New Wellness Clinic. :)’. After this brief appearance, static transitions us to the next scene once again.
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This transition is to a handheld camcorder shot, with a timestamp of ‘09/05/04’ (9th May 2004). (This timestamp is permanently on-screen during these handheld segments). This date is notably after this was supposedly broadcast according to the title of the short. It begins on a shot of the floor of some form of wooden shack.
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This shot then pans up and around, as the cameraman takes in his immediate surroundings.
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This moving shot continues, showing shelves containing various tools. The cameraman begins to speak, saying ‘Day 3. Patient name, Tra-’ before being cut off by another instance of TV static transitioning.
Frame 10:
This quickly transitions to an earlier point in time, which the timestamp now indicates to be 29th April 2004. This, another handheld shot, shows the packing of a suitcase in progress. The suitcase itself starts out centrally framed, half-way through the packing process.
Frame 11:
The shot then pans over to the left and an arm reaches down to pick up a toothbrush and toothpaste, which are then placed into the suitcase.
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The scene then transitions back to the shack, now showing a closer look at the various tools on the shelves in the room. This is abruptly interrupted by a knock from behind, causing the cameraman to turn sharply around to face the door.
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After a brief pause and heavy breathing, he cautiously approaches it and attempts to open it. He is successful in doing so and the camera is briefly blinded by light.
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The camera quickly re-focuses, revealing the cameraman to now be in an endless room, with office-like walls and overhead lighting. A number of posts scattered around have a ‘missing texture’-style appearance. This is an entirely CGI-generated shot.
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The cameraman stumbles forwards, almost with a limp, and peers around a corner, before this shot is also interrupted by more static.
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This static transitions back to the advert format which was presented at the start of the short. A low-angle shot shows a man in a high-vis jacket walking down the side of a road. The shot tracks him.
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The shot cuts to a mid/long shot tracking beside him as he continues to walk, keeping him in the left third of the frame.
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The man trips, and the tracking shot slows to a stop as he does so to keep him around the left third.
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Cut to a static mid-shot in front of him as he stumbles up into the frame.
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He lifts up a severed foot and exclaims “Ah, not again!”.
Frame 21:
This shot freeze-frames and fades to a brighter exposure as white bars glide in at the top and bottom of the frame. The top one features the URL ‘rlygudlawyers4u.com’, and the bottom an 0800 number. Behind these bars and in front of the original shot of the man holding the foot, another well-dressed man walks into frame, saying “been in an incident that wasn’t your fault?”, before being cut off by a brief final period of static, ending the short.
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